The clever move of the watchmaker from Kulmbach
Many people are not even aware of the family affiliation, although Tudor does not deny the similarity to the parent brand. Watch pioneer and brilliant visionary Hans Wilsdorf, born in Kulmbach in Franconia and founder of the Rolex brand in Geneva at the age of 24, was also way ahead of his time in marketing - at least in his industry. After his Rolex had already had a meteoric rise, he thought about price segmentation at Rolex. A second watch line was intended to open up new markets and target groups and stabilize further growth. Wilsdorf wanted to establish a brand that was more cost-effective and affordable than the Rolex, but just as efficient and powerful as it. As early as 1926, he had the brand "The Tudor" entered in the commercial register via the company Veuve de Philippe Hüther. He took it over in 1936, and in 1946 he founded the subsidiaryMontres Tudor SAFair price + Rolex quality was the magic formula. The strategy worked: ARolex Lady Oyster Perpetualcosts more than twice as much as aTudor Grantour for women. The customer-friendly pricing while maintaining Rolex standards was made possible by the use of supplied movements of exclusively Swiss origin. Since 1990, Tudor has been autonomous in the production of cases, crowns and backs, which until then had come from Rolex production. In its 50th year, which was celebrated in 1996,Montres Tudor SAhas long since grown into an independent, high-quality brand and was able to step out of the shoes of its big sister: Tudor watches, crowns, straps and cases no longer had the previously common references to Rolex. The busy entrepreneur Wilsdorf launched other brands such as Aqua, Oyser, Genex, W&D, Rolwatco, Unicorn and Marconi. But it was left to Tudor to skim the cream alongside the main brand Rolex. HORANDO promotes watch purchases on the Internet and at the same time trades in brick-and-mortar exquisite watches, deluxe wristwatches of world renown, interesting newcomers and popular luxury brands. Collectors, enthusiasts and newcomers to brands will find the right piece for every portfolio and every budget. We want the wearer and the watch to be a good match. Digital trading in luxury watches has developed from a niche into a strong segment.
The bold face of the TUDOR
Unlike Rolex, Tudor's brand image is geared towards adventure, tests of strength and dynamism. The brand promises an escape from the familiar world, fictional journeys through arctic expanses, over volcanic craters and along steep coastlines. Everyday cowboys who hardly set themselves any limits identify with it. Forces of nature, eruptions, wilderness are evoked, fantasy and imagination, boldness and courage, visionary power. Calculable risk and the will to accept it. Clear colors that embody emotions, experiences, events or - as with the diving watches - the secrets of the underwater world set visual accents. Tudor's aesthetic language is geared towards sport, nature and technology. The North Flag andGrantourThis is expressed in the matte surface of the brushed case, in sandblasted details and in the contrasting colors. At BASELWORLD 2015, Tudor presented two new products whose expressive power is typical of the brand image desired by the company: Thediving watchTudor Pelagos and theTudor Fastrider, which emerged from the cooperation with the unconventional Italian motorcycle manufacturerDucatioriginates from.
Excellence Pelagos – the perfect diving watch
Product quality and comfort are essential standards at Tudor.PelagosAs one of the most sophisticated diving watches, it had long enjoyed cult status when it came up with a sensation in 2015: a movement developed and built by Tudor itself - a special challenge in the history of the brand. The TUDOR MT5612 caliber makes its wearer independent, flexible and ready for action. The power reserve of 70 hours, the ceramic dial with generously designed indices and plenty of phosphorescent luminous material, a play of colors that is adapted to visibility at great depths and the helium valve at the 9 o'clock position offer the diver the greatest possible safety. The extremely stylish, but above all safety-supportingtitaniumThe bracelet adapts to the pressure conditions of the diving suit using a spring mechanism. Alternatively, a rubber bracelet with a pin buckle is available. The noble color combination on the dial and bezel makes this sporty luxury watch a real eye-catcher. The previouslyblack ceramicswas replaced by a matte blue. It picks up the color of diving watches that has been common since the sixties. TheTudor Pelagosis undoubtedly a small watch wonder, on water and on land, just like the TudorHeritage.
Sportfex Fastrider – the daredevil among the Tudors
A watch like a motorcycle? Even if the idea seems bold – theTudor Fastridercomes pretty close to this vision. A feast for the eyes and a technical feat not only for passionate bikers and motorcycle fans, a tribute to motorcycle racing, a successful liaison of technology, design and fine watchmaking. At the motorcycle manufacturerDucatiThe collaboration with Tudor resulted in the development of one of the most innovative business models – theScrambler– down. Freedom, adventure, urbanity – this is what the strong, clear colours yellow, red and olive green of theFastridersThe matte design of the brushed case emphasizes the technical concept, as does the angular appearance and the multitude of features. Great gag: Visually, the watch straps evoke motorcycle saddles with decorative stitching. And the power reserve of 46 hours is long enough for an extensive joyride. -Greetings from Easy Rider!
Other Tudor model series:Bronze,Heritage Chrono,Oysterdate,Glamour Date,Style 41,Nato Strap,Submariner,Needed,Monte Carlo,Geneva,Black Shield Fastrider,Per,Hydronaut,Advisor,Style 38,Green,Mini Sub,Fifty Eight,Classic
