Bell & Ross manages the balancing act: functionality and value
Swiss manufacturers generate more than 22 billion in sales, primarily from the export of luxury wristwatches from watch manufacturers called Blancpain, Jaeger-LeCoultre or Tag Heuer. Names with mostly long, even venerable traditions. In 1992, a new company boldly positioned itself between them and quickly compensated for its youth with success. Significantly, the young founders were not watchmakers from old dynasties. Industrial designer Bruno Belamich and his friend, the business economist Carlos Rosillo - combined in the company name Bell & Ross - set up their company headquarters in Paris. In the early years they had their watches manufactured by Sinn in Frankfurt, and from 2002 in the Swiss watchmaking stronghold of La Chaux-de-Fonds. Today, over 500 sales outlets in 50 countries prove that Bell & Ross is integrated into the extremely active luxury watch scene. This is further underlined by a company investment by the luxury goods group CHANEL.
Don't skimp, go big, but don't show off
The element of luxury in the essence of a Bell & Ross wristwatch is not called ostentation. It embodies the longing for something that is essentially superfluous but highly desirable. The functionality of a wristwatch - measuring time - is topped by a multitude of features that make these watches extremely suitable for all professionals for whom accuracy, precision, exactness and reliability can be essential for survival. Mine clearers, deep-sea divers, submariners, long-distance pilots, astronauts, naval aviators, racing drivers and elite police officers are the suitable protagonists for this stage.
This aura is transmitted to every owner of a Bell & Ross, after all, skirmishes are fought in the office, business and meetings, where a congenial timepiece paves the way. The fact that high achievers wear luxury wristwatches has little to do with income. Rather, it corresponds to an attitude to life and a clever strategy. More and more business women have also recognized this. They often choose an object from the male domain of mechanical watches. XXL is also popular. This makes you visible. Exceptionally difficult conditions such as heavy pressure, shocks, acceleration, extreme temperatures or depth bounce off a Bell & Ross. The fact that these high-performance luxury watches also boast a straightforward design, noble materials such as gold, platinum, titanium and fine straps made of crocodile or calf leather also makes them sought-after and beloved starlets.
Bell & Ross: Creator of the ultimate utility watch with a military look
Their home lies in the development of on-board instruments for the aircraft industry. They should be perfected watches for the perfect use.chronographstands for aviation. His invention made it possible to measure short times and perfect flight navigation. At Bell & Ross, chronographs are a tribute to a military tradition. The Bell X-1, the legendary American experimental aircraft with a rocket engine, broke the sound barrier for the first time in 1947. The BR-01, introduced by Bell & Ross in the first decade after the turn of the millennium, was a tribute to this aviation achievement with its square shape, round dial, unusual dimensions and exterior geared towards optimized usability. The Bell & Ross Aviation collection proves - with the Bell & Ross Aviation BR 03-92 Steel, for example - how robust simplicity combined with high-quality materials, strong signal colors and a clear, straightforward design that focuses on the essential moments can develop a magnificent expressiveness and appeal.
The BR 03-94 – the fighter plane among the Bell & Ross chronographs – was inspired by the legendary Rafaele fighter plane of the French Air Force, produced by Dassault Aviation. The limited edition of 500 pieces makes it a very sought-after and value-enhancing piece. The case square measuring 42 x 42 mm made of corrosion-resistant and acid-resistantceramicsgives the BR 03-94 its tough and dedicated character. The color orange dominates the tips of the hands and the tachymeter scale on the flange, which is used to calculate speed. The silhouette of the "sponsor's plane" is engraved on the small seconds scale at 3. The window at the 3.40 h position marks the date. The rubber strap also identifies the BR 03-94 as a pilot's watch.
2014 way ahead of its time: the Bell & Ross Chronograph BR-X1
Durability that transcends time and space is part of the essence of every Bell & Ross wristwatch. Masculine and virile, the BR-X1 has been flexing its muscles since 2014. Technically masterful, visually sporty, futuristic in its effect. Breathtaking. It is often compared to a military off-road vehicle or a fighter plane, which represents the absolute pinnacle of technology. Its square 45 mm titanium case is well packaged in a protective shield made of rubber and high-quality ceramic, a positive reinforcement of its cool military look. At the same time, it guarantees the highest possible feel, usability and solidity. The robust BR-X1 can be optimally gripped even with gloves. The scratch-resistant materials and the anti-reflective sapphire crystal aim for durability and the best possible readability. The small round opening in the case back gives a clear view of the balance wheel. The model series gives the impressed prospective buyer plenty of scope thanks to a wide variety of individual and creative solutions.
But Bell & Ross can also do things differently
The aesthetic form and color language of the elegant Vintage WW 1 Régulateur Rose Gold is a delicacy for lovers and collectors of rare watches in the neo-classical style. With an opaline silver dial, bluish hands, azure blue counter and crocodile strap, it evokes the wristwatches of the first generations. The distinguishing feature of this regulator watch is the hierarchical separation between hours, minutes and seconds, each of which has its own dial. Short periods of time cannot be read more quickly and precisely.
Other Bell&Ross model series:men,Blue,GMT,Diver,quartz,Steel,Heritage
