UP TO 25% discount on many TOP brands
“Ho Ho Ho Horando - time for X-MAS deals! Secure heavenly discounts on luxury watches now”
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OUR EXPERT AXEL HENSON IS ALWAYS AT YOUR DISPOSAL
All brands from Breitling, Hublot, IWC, Longines, Omega, Rolex and many more.
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HORANDO – Buy luxury watches online

Top brands

Discover our best-selling models

Top watches

Discover our novelties

Why Horando?

Buying a watch has never been so easy

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Certified Pre-Owned

Discover our certified and pre-owned watches

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Authenticity and originality

Every new watch offered by HORANDO is guaranteed to be genuine and will be delivered with the original box and any accessories. The respective guarantee is stamped by an authorized partner concessionaire, we obtain our watches from official dealers worldwide.

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GUARANTEE & WARRANTY

All used watches offered by HORANDO have been carefully checked and certified by our partner watchmakers for their authenticity and originality. You will receive your HORANDO guarantee card from us with a one-year guarantee.

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Useful accessories for your timepiece

PAUL DESIGN WATCH WINDER
PAUL DESIGN WATCH WINDER
A reliable home for your watch
HORANDO WATCHSTANDS
HORANDO WATCHSTANDS
Stylish and essential

Luxury Accessories

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Trends and watch history at a glance

Find the right luxury watch on Horando - New and used models of the top brands

New watches - An investment in the future

With new watches from the luxury segment you meet the ravages of time! The high-quality timepieces in new or mint condition make a 1A figure as a gift and are a wonderful choice if you want to please a loved one or but yourself. We offer a wide variety of luxury watches, including many models of the most prestigious brands, from Breitling and Longines to Alpina, Frederique Constant, Hublot, IWC, Patek Philippe and Tag Heuer. Watches in mint condition - unlike new products - have already been worn, but have no noticeable signs of use and thus deserve the rating "as good as new". If, contrary to expectations, the watch you are looking for is not in our current range, we would like to invite you to contact us directly. We will be happy to help you find exactly the luxury watch that meets your requirements and expectations 100%.


Used/Vintage Watches (CPO) - A link to the past

Collectors and watch lovers from all over the world know: A watch by no means has to be new to be considered a genuine, valuable piece of jewelry. Quite the contrary! Often it is the vintage watches (used, CPO watches) that have a special fascination for us. We at Horando are therefore proud to always present you a huge selection of Certified Pre-Owned Vintage models. Among them are true high-end treasures, but also used models that are available for comparatively small money. Browse through our store and let yourself be inspired by used luxury watches with history. You can be sure that every vintage watch has been checked in advance by our experts for authenticity and quality. This gives you direct access to flawless, authentic CPO timepieces that you can be sure of buying. Among others, we have used Rolex Vintage and used Omega Vintage models in stock.


Selling luxury watches - Uncomplicated watch buying at Horando

Are you ready to part with a luxury watch or two from your collection? Then Horando is your partner for an uncomplicated, transparent and fair sale of your watch. Our years of experience enable us to make you competitive offers for luxury watches from well-known manufacturers, while providing you with the best possible advice and support every step of the way until the sale is completed. As an international watch trade expert, we understand how to arrange the purchase of watches in such a way that the least possible effort is required on your part. Of course, we attach great importance to seriousness, good communication and a smooth, pleasant course of the entire purchase process. Here you can find out more about selling luxury watches.


Experience the multifaceted world of Rolex

Since the company was founded in 1908, the Rolex brand has become one of the most important "big players" in the international watch scene. Rolex watches adorn wrists all over the world and stand for prestige, authentic luxury and stylish elegance. At HORANDO, we offer not only the most famous model series such as Daytona, GMT Master II and Submariner, but also many other models.


Omega watches - expression of pure perfection

Whether on the wrist of agent James Bond, as a partner of the Olympic Games or on moon mission with NASA astronauts: Omega watches are ubiquitous and represent a symbol of complete perfection, maximum functionality and design thought through to the last detail. The Seamaster and Speedmaster model series are world famous.


Our theme worlds

Pilot watches - ready for take off

Perfectly tailored to the needs of pilots and frequent flyers, pilot watches know how to convince not only with striking designs, but also with practical functionality and maximum precision. See for yourself and discover the Horando world of pilot watches.


Racing watches - Highly functional accessories for top speeds

When tires squeal, sleek cars chase around the curves and the smell of gasoline in the air, racing watches are not far. The special timepieces, the best-known example of which are the Rolex Daytona models, sometimes feature an easy-to-read tachymeter scale and cut a fine figure not only in the race car. Let our racing watches take you on a trip around the world at top speed.


Diving watches - treasures of the underwater world

Fancy an adventure in the depths of the ocean? Then a diver's watch should not be missing on the wrist! Worn by professional divers in the military, among others, these special watches are designed to shine with top performance on land and underwater. Dive into the Horando themed world of diving watches and get to know old and newer models for your next dive.


Dresswatches - Watches for the stylish appearance

A perfect outfit that makes an impression includes the right watch. It completes every look in an elegant way and shows style consciousness and a good eye for details. Go on a shopping tour through the Horando Dresswatches theme world and find exactly the model that ideally rounds off your outfit.


Watch investments - luxury watches as an investment

Watch investments with watches from Horando can be an attractive way to invest money and at the same time live out one's passion for high-quality watches. More and more collectors and investors are discovering the fascination of luxury watches as an investment. Because while other forms of investment such as stocks or real estate can be subject to fluctuations, high-quality watches often retain their value or even increase it. Moreover, they offer not only a financial return, but also an aesthetic pleasure when worn and viewed.

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