Immerse yourself in the world of this fascinating brand
Buy classic watches from ROLEX at HORANDO
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Immerse yourself in the world of this fascinating brand
All brands including Breitling, Hublot, IWC, Longines, Omega, Rolex and many more
Our team is always available to answer your questions and provide further information
SHOP NOW →
All brands including Breitling, Hublot, IWC, Longines, Omega, Rolex and many more

HORANDO – Buy luxury watches online

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Why Horando?

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Authenticity and Originality

Authenticity and Originality

Every new watch offered by HORANDO is guaranteed authentic and comes with the original box and any accessories. The respective warranty is stamped by an authorized partner dealer, and we source our watches from official dealers worldwide.

Warranty & Guarantee

All pre-owned watches offered by HORANDO have been carefully tested for authenticity and originality by our partner watchmakers. You will receive your HORANDO warranty card with one year of coverage.

Warranty & Guarantee

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Useful accessories for your timepiece

Uhrenbeweger

PAUL DESIGN WATCH WINDER

A reliable home for your watch

watchstands

HORANDO WATCH STANDS

Stylish and essential

Our customer reviews

Our magazine

Trends and watch history at a glance

Luxury watches in comparison - Breitling or Omega?

Luxusuhren im Vergleich - Breitling oder Omega?
Die Uhrenmarken Breitling und Omega genießen weltweit große Bekanntheit und zählen zu den beliebtesten Uhrenbrands überhaupt. Beide Uhrenhersteller bieten Modelle in der gehobenen Preisklasse an und haben ikonische Bestseller hervorgebracht, die einen festen Platz auf der Wunschliste fast jedes Uhrenliebhabers haben. Die Frage danach, ob Breitling oder Omega die besseren...
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Watch movements: The heart of every watch

Uhrenwerke: Das Herz jeder Uhr
The heart that beats inside every watch and breathes life into it is its movement. It is not for nothing that the craftsmanship of watchmaking focuses essentially on the movements and their components. Even though the development of the first mechanical movements dates back several centuries, the caliber that makes...
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The military watch: Robust companion for extreme conditions

Die Militäruhr: Robuster Begleiter für extreme Bedingungen
Military watches are decommissioned models that were actually used by the German army, private purchases by German army soldiers, or replicas that resemble the original military timepieces and can be purchased by anyone. Military watches have always captivated watch collectors - be it the Hanhart Model 417 from 1957 or...
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The fascination of Italian watch brands: tradition, design and precision

Die Faszination italienischer Uhrenmarken: Tradition, Design und Präzision
From Officine Panerai to U-Boat and Allemano to Gucci and Armani, Italian watch manufacturers present themselves as traditional and modern at the same time. Charming designs, technical masterpieces and fashion influences often combine to create high-quality watches that skilfully enhance any collection.
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Worthwhile Rolex Day-Date Alternative

Lohnenswerte Rolex Day-Date Alternative
The Rolex brand has many famous models - from the Rolex GMT-Master II to the Rolex Daytona to the Rolex Datejust.
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Find the right luxury watch on Horando – New and used models from top brands

New Watches – An Investment in the Future

With new watches from the luxury segment you are in tune with the times! The high-quality timepieces in new or like-new condition make a first-class gift and are a wonderful choice if you want to treat a loved one or yourself. A colorful variety of luxury watches awaits you with us, including numerous models from the most renowned brands from Breitling and Longines to Alpina , Frederique Constant , Hublot and IWC through to Patek Philippe and Tag Heuer . Watches in like-new condition have already been worn - unlike new products - but have no noticeable signs of wear and have therefore earned the label "as good as new". If, contrary to expectations, the watch you want is not in our current range, we would like to invite you to contact us directly. We will be happy to endeavor to help you find exactly the luxury watch that meets your requirements and expectations 100%.

Used/Vintage Watches (CPO) – A Connection to the Past

Collectors and watch lovers from all over the world know that a watch does not have to be new to be considered a real, valuable piece of jewelry. Quite the opposite! It is often vintage watches (used, CPO watches) that have a special fascination for us. We at Horando are therefore proud to always be able to present you with a huge selection of Certified Pre-Owned Vintage models. These include true high-end treasures, but also used models that can be had for comparatively little money. Browse through our shop and be inspired by used luxury watches with history. You can be sure that every vintage watch has been checked for authenticity and quality by our experts in advance. This gives you direct access to flawless, authentic CPO timepieces, which you can be on the safe side when buying. Among other things, we have used Rolex Vintage and used Omega Vintage models in stock.

Sell ​​luxury watches – Uncomplicated watch purchasing at Horando

Are you ready to part with one or two luxury watches from your collection? Then Horando is your partner for the uncomplicated, transparent and fair sale of your watch. Our years of experience enable us to make you competitive offers for luxury watches from well-known manufacturers and to provide you with the best advice and support at every step up to the conclusion of the sale. As an international watch trade expert, we understand how to structure the purchase of watches in such a way that the least possible effort is incurred for you. Of course, we attach great importance to seriousness, good communication and a smooth, pleasant process throughout the entire purchase process. You can find out more about selling luxury watches here.

Experience the multifaceted world of Rolex

Since the company was founded in 1908, the Rolex brand has developed into one of the most important "big players" in the international watch scene. Rolex watches adorn wrists all over the world and stand for prestige, authentic luxury and stylish elegance. We at HORANDO have many other models on offer in addition to the most well-known model series such as the Daytona , GMT Master II and Submariner .

Omega watches – an expression of pure perfection

Whether on the wrist of agent James Bond, as a partner at the Olympic Games or on a moon mission with NASA astronauts: Omega watches are omnipresent and represent a symbol of total perfection, maximum functionality and design that has been thought through down to the last detail. The Seamaster and Speedmaster series are world famous.

Our theme worlds

Pilot watches – Ready for take off

Perfectly tailored to the needs of pilots and frequent flyers, pilot's watches not only impress with their striking designs, but also with their practical functionality and the highest precision. See for yourself and discover the Horando world of pilot's watches.

Racing watches – highly functional accessories for top speeds

When tires squeal, sleek cars race around corners and the smell of gasoline is in the air, racing watches are not far away. These special timepieces, the best known example of which are the Rolex Daytona models, are characterized by an easy-to-read tachymeter scale and look good in more than just racing cars. Let our racing watches take you on a trip around the world at top speed.

Diving Watches – Treasures of the Underwater World

Fancy an adventure in the depths of the ocean? Then a diving watch is a must-have on your wrist! The special watches, which are worn by professional military divers, among others, are designed to shine with top performance on land and under water. Immerse yourself in the Horando world of diving watches and get to know well-known and newer models for your next dive.

Dress watches – watches for a stylish appearance

A perfect outfit that makes an impression requires the right watch. It completes every look in an elegant way and shows a sense of style and a good eye for detail. Go on a shopping tour through the Horando Dresswatches theme world and find exactly the model that perfectly rounds off your outfit.

Watch investments – luxury watches as an investment

Watch investments with Horando watches can be an attractive way to invest money and at the same time live out your passion for high-quality watches. More and more collectors and investors are discovering the fascination of luxury watches as an investment. While other forms of investment such as stocks or real estate can be subject to fluctuations, high-quality watches often retain their value or even increase it. In addition, they not only offer a financial return, but also an aesthetic pleasure when worn and looked at.

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Your watch inspiration.