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Find out all the news about our company and read the latest press releases. Our managers will be happy to give you further information about us and our company:
Horando Deutschland GmbH
Osterstrasse 3
30159 Hannover
Tel.: +49 (0) 951 / 99 33 010
E-Mail: presse@horando.de
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“We have changed some topics and adapted”
+++ How did things go at Horando in 2023? "We had to deal with a few technical issues from the shop relaunch and it took a while until all interfaces were running smoothly, which was annoying as a small team running parallel to day-to-day business," says Stefan Seboek.
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horando
+++ The BraWo Capital Group is investing a seven-figure sum in Horando. The Hanover-based company, founded in Bamberg in 2013 by Christopher Fischer and Stefan Sebök, positions itself as an online platform for new and used luxury watches.
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How the Swiss watch industry maintains its success
Despite the banking crisis and weak economy, demand for Rolex, Patek Philippe and Co. is booming. The industry is benefiting from its experience from the financial crisis.
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LUXURY WATCH TRENDS 2023: WHAT'S HOT
Luxury watches are not only functional, they also simply look very good. In addition, they represent an investment that can increase in value over time. However, since they are also very popular accessories, the trends surrounding the fine chronometers are changing. But what will be popular in 2023? What should watch fans look out for when buying and which watches are storming the popularity lists?
Focus Business Growth Champions
RETAIL (INCL. MAIL ORDER AND E-COMMERCE) in Germany 2024, rank 45
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Horando - the online shop for exclusive luxury watches
There are numerous online shops for watches on the web. However, it is rather rare for a high-quality online provider to also have a real store. The makers of horando.de also offer their luxury watches in a store in Bamberg.
Horando: Luxury watch dealer wants to attack with Kl expertise
The Bamberg start-up is moving to Hildesheim with fresh capital - the founders want to benefit from local networks and the proximity to the university.
Luxury watch trading online and offline: Horando scores with low prices! Horando is a globally active online shop for luxury watches and offers new or watchmaker-tested timepieces at conditions that, according to the company, are 15 to 40% below the price of the stationary retailer.
Horando, the global online portal for luxury watches, was founded in Bamberg in 2013 by Stefan Sebök and Christopher Fischer and has achieved consistently growing sales in the single-digit million range in recent years. The successful concept: The two young founders operate a hybrid business model with a stationary showroom and online retail. The online shop currently has around 3,500 luxury watches in the price segment of 495 to 400,000 euros available directly. The company is active worldwide and supplies both consumers and fellow dealers with brands such as Rolex, Omega and Breitling. Horando is also a contractual partner of Frédérique Constant, Alpina and U-Boat, for example. Thanks to an international network of around 450 suppliers and brand partners, the company can procure almost any watch model in the shortest possible time and at the best possible conditions. Sebök: “The added value for users when they buy a watch from Horando is clearly the price. We offer watches 15 to 40% cheaper than in specialist shops! Our average shopping basket is around 5,400 euros."
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FT 1000: the fourth annual list of Europe's fastest-growing companiesItaly closes the gap on Germany in this year's ranking while tech's dominance grows
Companies across the continent face an array of hurdles to growth this year, ranging from a lackluster economic outlook in several countries to the uncertainties caused by Brexit trade negotiations and risks stemming from the global spread of coronavirus.
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“Like something out of a bad movie, but it worked”
"We started in a small office, which was not really very representative. In order to offer our customers an exclusive service, we reserved a table in the bar of a luxury hotel in Munich and carried out our deliveries there," says Stefan Seboek, Co-founder of Horando.
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DvH Ventures invests in art platform Meet Pablo – All deals of the day
In the current #DealMonitor (July 30), our daily overview of all deals and exits in the DACH region, you can find all the deals of the last 24 hours! The art magazine Meet Pablo secures a seven-figure investment.
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Horando: Two people from Bamberg are doing business worth millions with luxury watches. From 100,000 to over 1.8 million euros in sales within just four years: Two people from Bamberg are starting up Horando, an online shop for luxury watches.
The most expensive watch in the Horando online shop costs 300,000 euros. The time on the "BR-X1 Skeleton Tourbillon Sapphire Black", named after a skeleton, can only be seen at second glance. But that is apparently not really important in this price range. "You save 100,000 euros" is written next to it in green letters, because the manufacturer's recommended retail price is 400,000 euros.
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time is running out
Millennials are driving the luxury goods market, and the online business with high-quality watches is growing. While specialist retailers and manufacturers are looking to connect digitally, pure players such as Horando and Montredo are growing splendidly in the niche. As a two-man company and without outside capital, Stefan Sebök and Christopher Fischer founded their start-up Horando in Bamberg shortly after studying business administration in 2013. The start-up capital for the development of their luxury watch platform came from the eBay shop that Sebök opened during his studies with four watches in the online display. "Back then, we traveled to many brand partners to make contacts," remembers Sebök.
Horando - the online shop for exclusive luxury watches
There are numerous online shops for watches on the web. However, it is rather rare for a high-quality online provider to also have a real store. The makers of horando.de also offer their luxury watches in a store in Bamberg.
Horando: Luxury watch dealer wants to attack with Kl expertise
The Bamberg start-up is moving to Hildesheim with fresh capital - the founders want to benefit from local networks and the proximity to the university.
Luxury watch retailer wants to attack expertise with AI
The Bamberg start-up is moving to Hildesheim with fresh capital - the founders want to benefit from local networks and the proximity to the university. In the battle for market share, the Bamberg online retailer Horando is now attacking with strong financial support. A sum of millions is flowing in, among others, from the Kapitalbeteiligungsgesellschaft Niedersachsen, a subsidiary of the Lower Saxony development bank NBank. Also participating in the Series A financing round are Volksbank Braunschweig-Wolfsburg through its investment arm VBW Beteiligungskapital, Hildesheim's start-up center Orangery and SD Beteiligungsgesellschaft, which is backed by advisory board member Silvio Döring. The lawyer is the founder of a Bamberg consulting company.
From hobby to success model
Young entrepreneur duo Horando establishes headquarters in Hildesheim for online trading of luxury watches
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The luxury watch platform Horando welcomes Orderbird founder Jakob Schreyer to the advisory board
In addition to the move to new, larger premises with an exclusive boutique for customers who pick up their watches, the relaunch of the entire online platform in the front and back end is also imminent. At the same time, Orderbird founder Jakob Schreyer is joining the advisory board.
HORANDO luxury wristwatches from exclusive brands such as Audemars Piguet, Breitling, Corum, Chopard, Hamilton, Hublot, Rolex, Tag Heuer, Omega
How did the idea for HORANDO come about and how did you come together as a team? Beautiful wristwatches have always been a topic that we enjoy dealing with. I personally traded used watches on eBay when I was a student. Christopher and I have known each other since early childhood. After studying, spending time abroad and doing business consulting, we got together again - the final idea for HORANDO came about over a glass of red wine...
Horando offers exclusive watches, precious metals & luxury accessories
Since the end of last year, the Bamberg-based online watch retailer “Horando” has been offering exclusive watches from manufacturers such as Breitling, Omega, Rolex and TAG Heuer as well as luxury accessories in its shop. TrustedWatch conducted an interview with the new watch retailer.
