A Rolex is a Rolex is a Rolex?
Rolex collects superlatives. Style icon, market leader in the luxury watch sector, epitome of a timeless luxury wristwatch, pioneer in the manufacture of date displays and the cyclone magnifier, precision in its purest form. Rolex is today considered the branded item with the highest recognition value - the Rolex Datejust in particular has been working on the brand's aura since 1945. It was the first watch to have the company name on the dial, and from 1940 onwards with the unmistakable five-pointed crown. All important namesakes - Oyster Perpetual Datejust, Submariner, Yachtmaster, GMT Master II and, last but not least, the legendary Rolex Chronograph "Daytona" - are highly sought after by collectors. However, Rolex is also the branded item that is copied the most worldwide. In addition to the 700,000 authentic Rolex luxury watches that the manufacturer sells around the world every year, there is an incalculable number of pirated copies. Connoisseurs know how to distinguish a genuine Rolex from what dubious street vendors pull out of their pockets on a Singapore or Hong Kong alley. When buying watches online, especially luxury watches with a high material and emotional value, the decisive criterion is trust and trust in the seller's sense of responsibility. HORANDO knows what buyers of luxury watches, vintage chronographs and exclusive timepieces expect. Our focus is primarily on customer satisfaction and ethics. We want you to be completely happy with your Rolex. Buying watches online relies on sustainability, brand loyalty and substance.
A look into Rolex history is always worthwhile
Of course, it is the technical finesse, the masterful execution, the noble design that fascinate us about a Rolex. But even more than the technical details, it is the stories that surround this luxury watch - and have been from the very beginning. What is the archetype of a hero in the film applies to the Rolex Oyster Datejust in the field of wristwatches. It does not chase after quick, short-term attention and defies every trend. It confidently insists on its unmistakable aesthetic identifying features, which are transferred to its wearer all by themselves. Rolex wearers are identified with the characteristics of their wristwatch. Seldom has the aura of a brand merged so smoothly with the perception that its wearers experience. Wristwatch functions that are familiar to us today were almost revolutionary in the year the Oyster Datejust was born. As early as 1926, Rolex brought the first waterproof watch onto the market with the uniquely robust Oyster case and got the blood pumping among its competitors. The movement rests in the hermetically sealed steel case as if in the womb of an oyster, protected from all conceivable environmental influences. The Oyster Perpetual Datejust went one step further and became the world's first self-winding wristwatch that could boast a waterproof chronometer function and an automatically changing date display. Rolex company founder Hans Wilsdorf presented the distinctive cyclone magnifier with the Oyster Perpetual Datejust. It magnifies the date in the window at 3 o'clock two and a half times and makes it easy to read in any situation. Since 1955, the date display on the Datejust has been adjusting to the new date within milliseconds of midnight.
