Bell & Ross Watches - Square, Practical and More Than Good

Anyone looking for a high-quality wristwatch these days simply cannot ignore the striking “square watches” from the Bell & Ross brand. 15 years ago, industrial designer Bruno Belamich and his childhood friend Carlos Rosillo started the company, whose very special watches have been an integral part of the industry since Baselworld 2005 at the latest. After their studies, the two founders worked as specialists for on-board instruments in the aircraft industry and were thus able to gain experience in the field of watches. The inspiration for the unusual angular design of their wristwatches is said to come from this time. With the unconventional design, Bell & Ross attracted attention early on, especially among collectors, and was soon able to make a name for itself. Even if opinions on the daring design were initially very divided - the advertising drum was stirred and the idea of ​​watches inspired by aircraft instruments caught on!

Today, Bell & Ross watches are undisputedly one of the world's luxury watch brands. As a relatively young company, it's quite something to be able to keep up with the old, established luxury brands such as Rolex etc. Today, Belamich and Rosillo can look back on collaborations with well-known brands such as Ralph Lauren and Chanel, and the name Bell & Ross has long been a fixture in the industry. The company is based in Paris, but has been producing at the factory in the Swiss "watch city" of La Chaux-de-Fonds since 1996. Bell & Ross now has 500 sales outlets in 50 different countries and sells around 60,000 watches annually.

functionality first class

Bell & Ross specializes in high-quality instrument watches for anyone who finds themselves in extreme conditions. So it's not just a design for real men - behind the trendy exterior lies the highest level of functionality and durability. So if you often have to deal with extreme heat, cold, acceleration or intense pressure, you can at least be sure that you have the right watch at your side! In order to be able to offer its customers the best instrument watches on the entire market, Bell & Ross even analyzes the individual possible extreme situations with those affected, because they are ultimately the ones who know best about the exceptional conditions under which the watches must withstand. Astronauts, divers, pilots, fighter pilots, mine clearers, elite units and other "extremists" are thus personally involved in the development of the Bell & Ross models.

In this way, customers can be sure that they can trust their watches completely when they are out and about. Bell & Ross also employs specially specialized experts whose combined knowledge is what makes the timepieces so special: Each development step is subject to the guiding principle of creating a watch that has everything that is important and foregoes the rest in favor of the fundamentals. In this way, emphasis is placed expressly on the features that are important to customers in their Bell & Ross watch. Unnecessary gimmicks are dispensed with. Every single detail of the watches convinces the producer and wearer with its special benefit. The 4 guiding principles of Bell & Ross: functionality, durability, fine mechanical precision and good legibility . These are what make the fine Bell & Ross watches. Before the watches go over the counter or into online stores, they are subjected to strict quality and functionality checks again.

Classic and yet special

But Bell & Ross is far from satisfied with the impressive functionality and robustness of its watches. Setting new trends in the luxury watch sector is also important to the company. Each model has a particularly appealing, modern design to meet the visual requirements of customers. Bell & Ross always makes sure to create something individual and new without following fleeting hype. The brand relies largely on the well-known clear lines in a square shape, but has also won over fans of the common round design with its Vintage collection, a homage to pilot's watches. In combination with a timeless design that never goes out of fashion, Bell & Ross keeps creating new classics. Instead of distracting from the striking shape of its watches with additional frills and design experiments, the rest is kept simple. In this way, the "trademark" of the timepieces comes into its own even better and the company has managed to establish itself as a recognized trend brand. After all, elegant, simple classics are always in!

Creative minds full of ideas

Head designer Bruno Belamich is constantly finding new inspiration for his collections and always creates something unique. Lovers of the brand are sure not to get bored! Bell & Ross creates creative collections every time and does not follow any set rules. Detached from the mainstream trends of the moment, the brand does exactly what it should - its own thing and stands out strongly from its competitors. Bell & Ross divides its extravagant range into the sections Sky, Earth and Sea. As the names suggest, the respective models were inspired by the natural elements. Individual examples stand out here with a very unusual design: the BR 01 Instrument and BR 03 Instrument models from the Sky category. The wristwatches in the usual angular design are particularly reminiscent of the on-board instruments of an aircraft and therefore naturally fit perfectly into the collection. Other models impress primarily with their remarkable functions: above all the BR 02 Instrument from the Water category, which remains waterproof up to a depth of 11,100 meters. Visually in the style of sporty diving watches, the watch can also be worn above water.

Stylish eye-catchers also for women

Anyone who thinks of watches for men when they hear terms like “striking” and “angular” will be surprised: Bell & Ross also has timepieces for women in its range. The feminine editions combine the tried and tested hard square shape with, for example, classic muted colors or delicate pastel shades and optionally subtle glitter, as with the BR S Novarosa model. The numerous combination options with bracelets in different designs and materials, such as metallic look, snakeskin or ceramic look, mean that women can choose their very own favorite piece. No wish is left unfulfilled here. Bell & Ross also offers some exclusive luxury models in a wide variety of designs for particularly discerning customers, whether men or women: One interesting example is the BR-X1 Tourbillon Sapphire model, whose case is made entirely of sapphires. After diamonds, sapphires are the hardest material in the world, so the transparent watch is not only a real eye-catcher, but also particularly scratch-resistant. Due to the extremely elaborate workmanship, the watch is limited to only 5 (!) pieces worldwide, and the price is a proud 450,000€.

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