Automatic Watches Insider Tip 2024

As a timepiece that winds itself and does not rely on a battery, the automatic watch is the first choice of many watch lovers. The variety of watches with automatic movements that the market has to offer is correspondingly large. We go on a trend search, present popular models and exciting new products in direct comparison and provide a comprehensive overview of popular luxury watches with automatic calibers - insider tips included!

The most important things in brief

These key statements are discussed in detail in the following article:

• A high-quality automatic watch is characterized by precision and accuracy, cleanly processed materials, an aesthetic design and its affiliation with a renowned brand. Attractive automatic watches of the highest quality can be found, for example, at IWC, Longines, Patek Philippe and Cartier.

• The trend in the watch world is currently moving towards bright colors such as blue, red and green, in-house calibers, a delicate style and leather straps. The combination of mechanical movements with digital components could also play a larger role in the watch industry in the future.

• The technical principle behind automatic watches, which do not need to be wound manually, is based on a rotor that vibrates when the watch is worn and winds the spring. If an automatic watch is not being worn, it is recommended that it be stored in a watch winder.

What characterizes a high-quality automatic watch?

Automatic luxury watches for men and women are products that are characterized by a whole range of convincing features. Essentially, these are the characteristics and criteria that distinguish the luxury watch from the more affordable "no-name automatic watch":

Precise movement

The most important component of any watch is the movement that makes it work. The caliber at the heart of the watch is therefore also a component that makes quality easy to recognize. A high-quality automatic watch impresses with its accuracy and precision. The wearer can therefore rely completely on always being shown the exact time.

In addition, many luxury watches have complications. This means that they have functions that go beyond just displaying the time. This could be a date display, a perpetual calendar, a second time zone, a chronograph function or a moon phase display. In the watch industry, smoothly functioning complications are a sign that the manufacturer knows their craft, and this arouses pure fascination in many watch collectors.

High-quality materials

Luxury wristwatches are made from the finest materials. Their cases are often made of white, yellow or rose gold, silver, stainless steel or platinum, often enhanced with diamonds and other precious stones. Many manufacturers use flawlessly cut sapphire glass for the glass, and enamel, mother of pearl, brass, silver or carbon are often used for the dial. All of these high-quality materials are processed with the utmost care, so that at the end of the production process, the watch is pure perfection.

Fine workmanship and craftsmanship

Luxury automatic watches are masterpieces of craftsmanship for the wrist. Behind a functioning movement with one or another complication lies a sophisticated technology that can only be understood and implemented by true masters of watchmaking. The fine processing of the precious materials mentioned above can require skills from a variety of specialist areas. It is not for nothing that major brands such as Rolex employ experts from numerous craft niches, such as enamellers, finishers, gem setters and engravers. It is precisely the artfully crafted details that turn high-quality watches into works of art and that allow you to distinguish many models from cheap copies at a glance.

Aesthetic Design

High-quality materials and perfect craftsmanship create designs that are a feast for the eyes and creep into the dreams of many a watch fan. The value of a high-priced automatic watch can be seen purely from the outside. The watch has character, charm and a very unique charisma, with a common thread running through the different models in a collection in the form of a few characteristic features. Be it recurring colors, such as luminous material in blue or green on the hands, subtle engravings or striking patterns on the dial - these details create an unmistakable look that leaves no doubt about the authenticity of a real luxury automatic watch.

We would like to point out one design element again at this point, as it often does not get the attention it deserves: the strap. As an important component of every wristwatch, it has a decisive influence on the design of the watch. An unsuitable, poorly chosen strap can spoil the look, but a strap that perfectly matches the watch can harmoniously round off an aesthetic design. While leather straps are often used for classic models and vintage-style watches, a strap made of precious metal can add the finishing touch to an elegant statement watch, and a plastic strap can optimally emphasize the functional note of the diving watch. Regardless of whether it is leather, plastic, textile or metal: a luxury watch needs a strap that fits harmoniously into the design and underlines the character of the watch.

Reliable brand and origin

Automatic watches are part of the range of almost every watch brand today. However, a comparison quickly shows huge differences between inexpensive watches from unknown manufacturers and luxury watches from renowned brands. With low-priced models, there is often not much to say about the expected longevity, accuracy and value retention. This is different in many cases with watches from "well-known companies", for example from Rolex , Omega , Patek Philippe , Vacheron Constantin or IWC . Here, customers know exactly the reputation and history of the brand and can therefore rely on high quality. Such watches have their price, but also their value. Accordingly, a luxury watch from a major brand, for example from one of the famous Swiss manufacturers, is often a smart investment, combining the know-how, history, tradition and craftsmanship from many decades and centuries.

New trends and developments in the automatic watch market

The world of watches is constantly changing and, as in many other industries, one trend follows the next. The area of ​​automatic watches is by no means an exception. If you look at the developments of the last few years and take a close look at the latest new products, some interesting trends emerge.

In terms of functionality, complications and movements, a trend towards in-house calibers can be seen. What many watch giants have been doing for a long time is now also being adopted by smaller companies: more and more luxury watch manufacturers are relying on calibers produced in their own factories, which is raising the bar in terms of precision and performance. The functions of a watch are still as important as ever. Complex complications were, are and will remain something that watch brands can boast about and that watch collectors can be extremely enthusiastic about.

In terms of design trends, there are signs of a return to more delicate watches. It would be a little premature to declare the days of large, bulky watches for men and women to be over, but in many places automatic watch manufacturers are returning to cases with a smaller diameter and a more detailed look. Such a watch - combined with supple leather straps, for example - is very comfortable to wear and, despite the finest materials, is less likely to cross the line into ostentatiousness. Speaking of leather straps: leather is definitely a trend that is hard to miss, even if it is not an absolute novelty. Especially occasions that require a look with a focus on elegance make the classic style automatic watch with a leather strap an excellent choice. While leather straps were previously made almost exclusively in black and brown tones, strong colors that were previously more commonly seen on plastic straps are now also coming into play. In green, blue, red, orange or violet, the leather strap becomes an extravagant eye-catcher without stealing the show from the watch itself.

Colors aren't just trendy when it comes to straps. Some watch brands are also going wild with the dials. From bright, single-colored designs to patterns and embossing to eye-catching decorations and finishes, there are plenty of exciting options available. The result is watches that allow men and women with huge watch collections to bring something completely new and unique into their homes - or onto their wrists.

Ultimately, a trend is difficult to define and, above all, often a very short-lived affair. We know this from the entire fashion industry: what is popular in spring can already be "old hat" by autumn. With luxury watches, however, the situation is somewhat different. Fortunately, high-quality watches that change hands at high prices are often wearable for years and decades. You could also say: quality simply never goes out of fashion.

Brands and Models for Automatic Watches 2024

As promised, we now turn to a selection of luxury watches and brands that are enjoying great popularity this year. To make comparison possible, we discuss certain features and criteria for each, including the given functions, the design and the price. Curtain up for the automatic watch bestsellers and highlights of 2024:

IWC Portofino Automatic

If a watch embodies timeless elegance par excellence, then it is the Portofino Automatic by IWC Schaffhausen . The automatic watch comes with a 40 mm case made of stainless steel or red gold, a dial in blue, white or black and Roman numerals at the 6 and 12 o'clock points. Depending on the version, the watch has a simple Milanese stainless steel strap or a stylish alligator leather strap. The 35111 caliber with automatic winding offers a 50-hour power reserve and enables a date display and a central second hand with stop function. Prices for this extremely chic watch for men and women start at €5,300.

More IWC automatic watches

The current range of the manufacturer IWC Schaffhausen includes numerous other automatic watches, including the Portugieser Automatic 42 with 7-day power reserve, power reserve indicator, small seconds, date and sapphire crystal display case back or the Pilot's Watch, which is characterized by its ceramic case and soft iron inner case, which protects the movement from magnetic fields.

Rolex Cosmograph Daytona

The new interpretation of the legendary Rolex Cosmograph Daytona automatic watch, released in 2024, presents itself in a thoroughly elegant look that has never been seen before. The new models have a dial made of shimmering natural mother-of-pearl, framed by a case made of 18-carat white gold. The beautifully incorporated totalizers stand out from the dial in a harmonious contrast and shine with the numerous diamonds on the dial points and on the bezel. The iconic Daytona shines in a new light that could hardly be more sparkling. Anyone who wants to call one of the coveted Rolex models their own must expect list prices starting at just under €63,000.

More Rolex automatic watches

Among the Rolex novelties for 2024 are some extremely attractive automatic watches, for example the Day-Date 40 in Everose gold with date and day of the week display, the new GMT-Master II with its characteristic Cerachrom bezel or the 1908 timepieces in platinum, which come with fresh colors for the dial.

Breitling Avenger Automatic

Anyone who loves timepieces with a sporty style should not miss the Breitling Avenger Automatic 42 watches. The stainless steel watches with date and luminous indices are water-resistant to 300 meters and are available in two modern colors. One version is dressed in rich green, the other shows its colorful side in deep blue, with the calfskin strap on both models picking up the dial color, creating a successful combination. With a list price of €4,600, the price-performance ratio of this functional automatic watch is undoubtedly right.

More Breitling automatic watches

Breitling recently surprised watch fans with new Navitimer automatic watches, such as the Navitimer Automatic GMT 41 with an ice blue dial. The highly functional Superocean Automatic 42 watches and the Chronomat Automatic 36 Victoria Beckham model, which captivates women, are also worth a look.

Omega Seamaster Planet Ocean

The Omega Seamaster Planet Ocean , with which you can dive to depths of up to 600 meters without worry, shows how multifaceted a diving watch collection can be. The versatile versions cover everything that the heart of watch-loving Omega collectors could desire, from the classic stainless steel watch to the extravagant version with a black rubber strap and orange highlights to the white gold luxury watch with diamonds. The automatic movement 8800 from Omega, which drives these watches, impresses with a 55-hour power reserve, high accuracy and its resistance to magnetic fields of up to 15,000 gauss. The prices vary greatly from model to model and range between €7,200 and €115,300.

More Omega automatic watches

As befits a well-known brand, Omega has a number of automatic watches in its repertoire. For example, there is the diamond-set Speedmaster 38, which attracts the attention of women, or the Seamaster Ploprof 1200 M for divers who go all out. Other examples of Omega watches with automatic movements are the Seamaster Aqua Terra 150 M , the Seamaster Diver 300 M and the Constellation in yellow gold, gold or a combination of two precious metals.

Longines HydroConquest

The HydroConquest product line from the Longines Sport Collection includes not only the well-known models but also some new additions that bring fresh colors into play. With dials in shiny metallic green, silky blue or chic brown, the HydroConquest wristwatches show off their most elegant side - of course with a date as usual and some in GMT versions. Thanks to the wide range of variations in terms of color design and straps, the collection offers timepieces from which almost everyone should find a favorite. A Longines diving watch costs between €1,500 and €4,550, depending on the function and design.

More Longines automatic watches

Would you like a more expensive automatic watch? Then perhaps the Longines Master Collection GMT with Roman numerals and leather strap is an option. Men with an interest in technology will probably like the large-framed Longines Pilot Majetek, while the delicate Primaluna with date display looks great on the wrist of a fashionable lady.

TAG Heuer Carrera Calibre

The fascination of racing packed into a watch: that's the Carrera Calibre from TAG Heuer. The wristwatches, which are available with a date or as a chronograph, house high-precision in-house calibres and are manufactured with case diameters ranging from 31 to 45 mm. The manufacturer is therefore thinking of watch fans with a preference for large luxury watches as well as customers who want a fine, delicate automatic watch. The prices of the TAG Heuer Carrera Calibre timepieces are as varied as the sizes. These range across all models between €2,750 and €54,350.

More TAG Heuer automatic watches

TAG Heuer's range is rich in automatic watches, all of which are worth a closer look. These include the Autavia Flyback Chronometer , the Monaco Chronograph with its distinctive square case and some references to the feminine Link Date wristwatch.

Patek Philippe Nautilus

There is hardly anyone who is interested in watches and has never heard of the Patek Philippe Nautilus . The watch, which is immediately recognizable by its octagonal, rounded case, is a true classic from the Swiss watch manufacturer and is not only attractive to divers. Whether with a moon phase display, diamond bezel or date: the Nautilus, whose prices start at just under €40,000, survives every trend and will probably never go out of fashion.

More Patek Philippe automatic watches

If you want to add a high-quality automatic watch to your personal collection, Patek Philippe is undoubtedly a good place to start. The brand's product range includes, for example, the sporty Aquanaut diver's watch , the timelessly elegant Calatrava timepieces and the Grandes Complications with automatic movements, which do justice to Haute Horlogerie .

Girard Perregaux Laureato Chronograph

Anyone who is prepared to invest at least €19,600 can admire a Laureato Chronograph by Girard Perregaux on their wrist. This is a functional automatic watch with an extravagant case shape and water resistance up to 100 meters. The mechanical movement that drives the timepiece with chronograph function, date and small second hand has a 46-hour power reserve and consists of a total of 419 neatly crafted individual parts.

More Girard Perregaux automatic watches

There is no chance of getting bored with Girard Perregaux 's automatic watches. The exquisite mix of watches in the manufacturer's range is just too colourful and unusual. You only have to look at the Cat's Eye automatic watch in Eternity, Blossom Jewellery or Eye Lotus Edition to see for yourself how imaginative the brand is - Girard Perregaux definitely has no shortage of courage when it comes to unconventional design.

Cartier Santos de Cartier

Cartier watches are known for their incomparable chic, breathtakingly classic style and high quality that you can see and feel. The Santos de Cartier automatic watch fits wonderfully into the product portfolio. Its flowing case, sword-shaped hands and contrasting Roman numerals integrated into the dial form a harmonious unit with a subtle vintage flair. Available in two sizes, the Santos de Cartier automatic watch, priced between €8,300 and €20,600, meets the highest demands and makes a statement that speaks of value and elegance.

More Cartier automatic watches

If you are looking for a watch for occasions that require an authentic, luxurious look, you will definitely find it at Cartier. The luxury watches with automatic movements include the Tank Francaise , Ballon Bleu de Cartier and Ronde Must de Cartier models, which, depending on the version, pick up on the current trend of strong colors in watch design.

Porsche Design Chronograph

The Porsche Design Chronograph 1 is a watch for all those who have petrol in their veins. The timepieces evoke associations with daring maneuvers, sleek racing cars and endless routes and are priced between €8,950 and €11,950. The manufacturer opted for a design for this automatic watch that focuses on matte black and adds occasional accents in white, gray and red. The solid titanium case, the 48-hour power reserve and the day and date display visibly enhance the chronograph and make it the ideal companion in times when top speeds are the order of the day.

More Porsche Design automatic watches

Examples of other watches with automatic movements from Porsche are the 1919 Globetimer UTC and Sport Chrono Subsecond 42 models - two luxury watches that make the hearts of true Porsche fans beat faster.

Seiko Prospex Sea Automatic

A good automatic watch doesn't have to remain a dream despite a slightly lower budget. With the Prospex Sea automatic watches, the manufacturer Seiko appeals to men and women who don't want to spend a fortune but still have certain expectations of the quality of their new watch. Anyone who chooses the Seiko Prospex Sea gets a diving watch that is waterproof up to 10 bar with luminous indices, 50 hours of power reserve and date function for the price of €3,150. Consequently, the price-performance ratio of the Seiko watch in the stainless steel case can be considered extremely fair.

More Seiko automatic watches

The Seiko Presage automatic watch with date is even cheaper and has a straightforward look that is great for everyday wear. Other options include the Marinemaster watches or products from the King Seiko range.

Zenith Chronomaster El Primero

Zenith's Chronomaster automatic watches have a rich history and have managed to maintain their popularity to this day. The Chronomaster watches from the Original and Sport product lines attract the viewer's attention with their clean exterior and are equipped with impressive technology in the form of the El Primero high-frequency chronograph movement . With a power reserve of 60 hours and a range of functions that, depending on the model, includes a date and a moon phase display in addition to the chronograph feature, Zenith's Chronomaster watches are real all-rounders that show what automatics can do. If you are interested in such a watch, you have to be prepared for prices starting at €10,400.

More Zenith automatic watches

The Zenith brand offers a wide range of automatic luxury watches, such as the Pilot Automatic in black or blue, the Defy Skyline with El Primero movement and light blue dial, or the ELITE Classic with sunray finish and alligator leather strap.

Vacheron Constantin Égérie

With the Égérie collection, Vacheron Constantin presents a luxury watch range especially for women, bringing together haute couture and haute horlogerie. An Égérie automatic watch is a fashionable accessory, expensive piece of jewelry and precise timepiece in one, with each product in the collection standing out from the crowd with its own details. Each model has either a date or moon phase display integrated, surrounded by dials with a fine sunburst or lavish diamond setting. The curved numerals match the enchanting design of the watches perfectly, with prices starting at €23,300.

More Vacheron Constantin automatic watches

Watch connoisseurs who are not put off by a price that may seem high in comparison can discover top-class automatic luxury watches at Vacheron Constantin . The models with automatic movements include both straightforward classics, such as the Patrimony Automatic , and more special models, such as the dove-blue Traditionnel with perpetual calendar.

Jaeger-LeCoultre Master

Strong functions, clear lines and a proven automatic movement: the Jaeger-LeCoultre Master Control wristwatches, which are worn on a comfortable leather strap, know what to delight men and women with a preference for luxury watches. On a functional level, the models impress with a date, day of the week display, moon phase, 24-hour display and second time zone, depending on the reference; externally, they clearly demonstrate that a design can aim for elegance without losing itself in playfulness. The Master Control watches range in price from €10,300 to €34,900.

More Jaeger-LeCoultre automatic watches

Jaeger-LeCoultre is a brand where you have a good chance of finding exactly the right automatic watch for a variety of occasions. As a gift for the lady of your heart, a watch from the Rendez-Vous collection is the obvious choice, men with a penchant for complicated automatic movements should opt for a Hybris Mechanica model and those who want to experiment with colors in line with the current trend should take a closer look at the Reverso watches.

Materials and workmanship: choosing the best quality

A wide range of materials are used to make watches today, each with its own advantages and individual properties. It is therefore worth taking a closer look at the subject. The case of most wristwatch models is made of a precious metal. Stainless steel watches are still popular, but yellow, white, red and rose gold, silver and platinum are also popular. These materials are easy to work with, have a certain value and last for centuries. Special ceramic materials and titanium are less commonly used to build the case. These alternatives are often particularly scratch-resistant and do not rust, and their low weight is also a plus.

As we all know, there is (no) accounting for taste, so everyone can find out for themselves which material they like best. Watches made of stainless steel or silver are often said to have a very sporty look, while products made of gold are said to be more elegant and charming. Ultimately, however, the exception proves the rule: there are gold sports watches, and stainless steel watches can also be extremely elegant.

If you compare the materials used to make bracelets, bracelets made of precious metal and leather are the most popular and in demand. However, if you are one of those watch wearers for whom robustness, suitability for everyday use and comfort are most important, bracelets made of rubber, textile fabric and similar materials are also an exciting option. In terms of comfort, however, there is another aspect that is important in addition to the raw material used: the size. Only a bracelet that is not too wide, not too long and not too tight is really comfortable to wear.

In addition, the following applies: Just as important as the materials used is their professional, careful processing. A watch can be made of the finest raw materials and still look clumsy if the processing is poor. The quality of a luxury watch therefore depends largely on the processing - it is not for nothing that watchmaking is a craft that is mastered to perfection and is a lifelong task.

Technical Innovations: Advances in Watchmaking

The watch industry is not unaffected by the changing times either. And that's a good thing: after all, stagnation is the greatest enemy of innovation. The inventiveness of great watchmakers has brought us numerous advances and brilliant technological achievements over the last decades and centuries, which continue to enrich the world of watches to this day. But what is currently happening in terms of innovations in watchmaking?

A lot! A good example of how successful manufacturers of luxury watches continue to think ahead and do not rest on their laurels is the automatic watch Tonda PF Minute Rattrapante by Parmigiani Fleurier. The watch has a chronograph function and a second hand designed for this purpose. However, the hand is cleverly hidden behind the minute hand and can only be seen at the push of a button. An impressive mechanism that definitely gives the watch that certain something.

One issue that the watch industry is having to deal with more and more intensively is new technologies, such as digital watch components and the use of artificial intelligence. At first glance, you might think that mechanical automatic watches and digital functions are mutually exclusive. But that doesn't have to be the case. So-called smart mechanical watches bring together traditional watch movements and digital features. Such a product, for example, has the design of a conventional mechanical watch, but is also able to offer digital tracking and fitness functions. Smart mechanical watches are still niche products, but we can look forward to seeing what developments we can expect in this regard in the coming years.

Watch Movements and Complications: Understanding the Mechanics

How does an automatic watch work and how is its movement constructed? We would like to answer this fascinating question in the simplest terms possible. Because even though the movement of an automatic luxury watch can look slightly different from manufacturer to manufacturer and the detailed structure naturally depends on the complications, the basic principle remains the same.

An automatic watch winds itself up through the movement of the arm when you wear the watch. You don't have to wind it manually. This works thanks to the following mechanism: There is a spring in the watch's barrel. This spring is tensioned by the oscillating movements of the rotor. The rotor basically picks up the arm movement of the watch wearer, oscillates and thereby tensions the spring. Meanwhile, a slip clutch prevents the spring from over-tensioning. This means that it is never over-tensioned, even if the watch is constantly moving around on your wrist. Since the spring naturally wants to relax again - "turn back" or "unwind" - it releases energy that flows directly into the watch's gear train. There, the energy is used to turn small gears, which in turn move the watch's hands.

If the spring were to relax completely and not be tensioned again because there was no arm movement, the watch would stop and would have to be reset after winding. To ensure that this does not happen when a watch is not worn for a long time, watch winders can be used. These are special devices that we will discuss again later in this article.

Care and maintenance of automatic watches

Since watches with mechanical movements are more complex than quartz watches, correct care and maintenance is of great importance. Simply putting the watches away and taking them out every few months to admire them briefly, following the motto "out of sight, out of mind", is therefore not a good idea. In general, wearing or regularly inspecting the watch is an essential part of its care. Only those who take the time to examine the watch have the chance of identifying any malfunctions or damage early on and having them rectified or repaired before any further damage occurs.

It is also important to store it correctly. A mechanical automatic watch is best kept in a watch winder. The watch winder sets the watch in motion at an adjustable frequency so that the spring is tensioned and the model does not stop. If you want to store the watch elsewhere, we recommend a soft surface that will not scratch the glass or case. After all, polishing to repair such damage always involves abrasion of the material and a certain amount of expense - inconveniences that can be avoided from the outset.

Bracelets on watches that are worn a lot should also be cleaned from time to time. A fine brush with soft bristles that do not scratch or thin cotton buds can be used to clean the gaps between metal bracelets with links. Leather bracelets, on the other hand, can be cleaned regularly under clear water, allowed to dry thoroughly and kept supple with a suitable leather care product.

There are different opinions in the watch industry about how often a watch should be serviced. Some people swear by having their pieces of jewellery checked every three or five years, while others are less strict about maintenance and can cope with much longer intervals between two service visits. In general, one thing is clear: if you notice any inaccuracies in the timing or faulty functions, it is high time to take the watch to a specialist.

Buying advice for automatic watches

Given the variety of automatic watches on the market, it is helpful to take your time when choosing a new watch. Our step-by-step guide gives prospective buyers a rough "watch buying roadmap" that paves the way to their dream watch:

Step 1: Research

First, you have to browse. You need to get an overview of the watches from different manufacturers and find out what the market actually has to offer.

Step 2: Definition of wishes and ideas

In the next step, personal wishes and ideas are defined:

• Watch type: What type of luxury watch, for example a diver's watch, a dress watch or a vintage model, is desired?

• Brands: Should it be a model from a specific brand (e.g. Rolex, Seiko , Tissot or Patek Philippe)?

• Complications: What functions should the watch have?

• Movements: Are automatic watches the only option? Are there any expectations regarding the power reserve?

• Design: What are your visual preferences?

• Prices: What is the maximum price the watch can have?

Step 3: Favorites list

You can then start looking with a clear idea in mind. Ideally, you should make a list of all the watches that meet your previously defined requirements.

Step 4: Narrowing down the selection

In the penultimate step, all the watches on the list are examined again, compared and weighed against each other. This gradually helps you decide which timepiece you prefer.

Step 5: Compare offers

Finally, offers for the selected model are reviewed. Where can you buy the watch in the desired version? When comparing, the respective price is of course a relevant factor, but the seriousness of the provider should also be the focus.

Watch collection and investment: Automatic watches as an investment

If you are considering buying an automatic watch as an investment, the expected value development is the most important thing. If you are not very familiar with the watch market, you should definitely seek advice, do thorough research and definitely not just shop "blindly". In general, it can be said that many automatic watches from renowned brands change hands on the secondary market at astonishingly high prices. An expensive luxury watch can therefore be an excellent investment. Nevertheless, it is rarely possible to predict with complete certainty how the value of a watch and the prices on the secondary market will develop. So there is a hint of risk when investing in a luxury watch.

Authenticity and genuineness of automatic watches

Watches are among the most counterfeited products in the world. To reduce the likelihood of falling victim to a scammer and buying a cheap fake product at an expensive price, you should pay attention to the following points:

completeness of the papers

A good sign that a watch is probably genuine is that it is sold including all important accessories and documents, which would be:

• certificate of authenticity with serial number

• warranty certificate and dealer details

• operating instructions

• box in the original

However, the presence of these things is not a guarantee of the authenticity of the watch, because the documents can of course also be forged.

dial and hands

The hands are one point on the watch itself that should be examined more closely. It is advisable to compare the design of the hands of a watch on offer with the known original. In the case of counterfeits, there are often small differences. The dial can also provide a clue: is it cleanly crafted and does it have sharp contours? That would indicate an original. Unclean lines and distorted contours indicate a fake.

engravings

You should also take a closer look at engravings. Blurry engravings, which for example have gaps of different sizes between the letters or appear out of place, are more common in counterfeits.

Weight

Fake watches are often lighter than originals. This can be because, for example, a cheap, lightweight quartz movement is installed instead of the advertised automatic movement.

Price

Another important indicator is the price. An offer for a luxury watch that is too good to be true is a clear warning sign.

If you decide to buy a watch from a reputable, proven provider, you don't have to worry about investing in a cheap fake watch. At HORANDO, all watches are thoroughly checked for authenticity and authenticated by experts. This means customers can be 100% sure that they are buying an original automatic watch from Rolex, Omega, Seiko, Tissot and Co. at a fair price.

Conclusion

Quality, workmanship, design, accuracy and value for money: these are all factors that are important for luxury watches with automatic movements. These basic properties and characteristics remain unaffected by the constantly changing trends. They should be the focus when buying an automatic watch, regardless of whether you choose a trendy model in modern colors or a well-known classic.