day, this year autovia

Autavia, the legendary racing driver's chronograph, finally returned in 2017 as a new edition. The icon of the 60s was highly sought after by enthusiasts and collectors. Over 50 years later, TAG Heuer's cult watch is now celebrating its revival. The Autavia was developed in 1962 and is returning as a neo-retro edition to mark its 55th birthday. The key features that made the first Autavia stand out, such as the rotating bezel, the large snailed counters and the black and white contrast for ideal readability, have been retained. The second generation now has additional functions and the in-house drive. Thus, the cult piece has actually been "revived", but not completely reinvented. The nostalgic charm of the old Autavia has not been lost! In this way, TAG Heuer has 100 percent succeeded in reviving the legend in a modern way, but has remained true to its roots.

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Tag Heuer Classics – The Autavia Models

In order not to take any risks and disappoint loyal fans with the new edition, the company even launched a social media survey in 2016 to find out which of the 16 vintage models from the first generation was the most popular with the public. The winner in this "The Autavia Cup" campaign was the 2446 Mark 3 from 1966, always worn by Formula 1 racing driver and world champion Jochen Rindt, which is why it was nicknamed "Rindt". This version of the Autavia is best known for its black dial with three white counters, straight hands and the line indexes made of polished steel with luminous inserts, as well as the refined bezel. The fact that TAG Heuer has given passionate watch lovers the opportunity to actively participate in this innovative project close to their hearts shows that the company values its customers and their opinions to the highest degree. This was also strategically clever: Through such a collaboration, both sides ultimately benefit, because the brand gets to know the needs of its target group, while the customers get the product they actually want. This meant that the new Autavia generation could be designed exactly as the fans wanted. But the new Autavia series is not just the revival of the original legend:

The focus on racing has been retained, but expanded with contemporary, fine mechanical art and completed by the revised, characteristic vintage design, which continues to be reminiscent of the exciting and dangerous world of Formula 1 drivers. In this way, your Autavia says: "No matter what happens, no matter how risky it gets. I will remain reliably by your side, even when it gets dangerous." A faithful companion that looks and functions well. Compared to the previous generation, the new Autavia is slightly larger with a diameter of 42mm, a 12-hour bezel, date display at six o'clock and the new in-house chronograph movement, Caliber Heuer 02. With the long-lasting automatic winding of 80 hours, water resistance of up to 100 meters and the bidirectional rotating, grooved bezel made of black aluminum, the watch meets all of today's modern requirements. As with the "Rindt", the black dial has fluorescent hands and indexes made of steel for guaranteed perfect readability. The tone of the fluorescence is even picked up in the stitching of the leather strap - a truly stylish eye-catcher. The simple, classic design and durability make a TAG Heuer Autavia the ideal, strong everyday companion. The neo-retro style also turns it into a special eye-catcher that no collection should be without.

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