We love it – the watch with a past
They are yesterday's news, but not from yesterday! Luxury wristwatches pamper you. Everyone deserves those special moments when time can stand still. What doVintage luxury watchesWhat do new watches not have? The price plays a role, of course. As a rule, a used watch is cheaper to buy than a freshly manufactured example from the current model range. But at HORANDO, all prices are calculated with a sharp and customer-friendly approach, and the cheaper vintage price would only half explain the fascination. Vintage luxury watches inspire with their origins from decades, even centuries, with character and charisma, with their lived watch life. They tell us a story, and we listen spellbound to the ticking of an unbreakable promise. Their natural patina often demonstrates an authentic beauty that a facelift lacks. We treat our treasure with care and consideration, because the "old girl" is more sensitive to contact with water, abrupt acceleration, impact or impact than its new counterpart today. A vintage luxury watch means understatement and chutzpah for its wearer. The ironic refraction of an idea that stands for uniqueness, perfection, mastery and brilliance.
Buying vintage watches at HORANDO - a safe bet
In a love relationship, feelings dominate, not unlike buying a vintage watch. The object of our desire for a watch is pleasing, it awakens our desire to stroke it, to feel it. The lower price is not the deciding factor, at least since Freud we have known that 95% of decisions are made based on the emotion it evokes. A luxury watch should reflect the wearer, his charisma, his attitude. Watch and person in a congruent relationship. A watch defines personality more than clothing. But love is known to make you blind. When buying vintage watches, you should not switch off your head completely. High-class vintage watch brands such asPatek Philippe,Rolex,Breitling,CartierorPaneraiIt is better to only purchase from reputable suppliers or dealers. Certificate, serial number, paper and original packaging are meaningful documents that give you security, as is the checked visual condition. HORANDO master watchmakers set the bar very high when inspecting the external and internal condition of a vintage watch. Factors that reduce value play a role in determining current value and price. Has the vintage watch been worked on or polished? Are all the original components still present or have replacement parts been installed? Have the crown (in the case of hand-wound watches), dial, hands and case glass been replaced or have other treatments been carried out? Does it still have its natural patina? Visible signs of wear can be tolerated, small blemishes are compensated by the originality of the watch, scratches are the cosmetic patches of modern times. We only put it on the market when we find the object to be in good condition all round. This increases value and keeps its value stable. Because a vintage watch - from the 50s/60s/70s, for example - will still be vintage in 10 years. A brand new watch from 2015 quickly loses its virginal appearance. A certified, tested, refurbished vintage watch from the Swiss watchmaking nobility is a prospective alternative to a savings account.
Vintage – Pros and Cons
Trends have an expiration date. Originals from traditional brands do not. However, consumer preferences follow the trends of the times. Even before the turn of the millennium, large-format and oversized watches conquered the market, as did unisex watches with a case diameter of more than 40 mm. Vintage watches from the decades after 1950 reach a maximum of 38 mm and significantly less, especially for women's wristwatches. Contemporary taste can influence the selling price. But trends have their own dynamics - the new mini formats with a diameter of 22/24 mm from Omega, Rolex or Ebel are enjoying a growing fan base. Although the inner values of a historical watch with a hand-wound caliber from the time before the 1960s are undisputed, they cannot achieve the high accuracy of newer watches - not to mention quartz watches. But who would take this so seriously unless they were planning a Mars landing or a crossing of the Atlantic in a sailboat? A small deviation of 4-6 seconds per day is tolerable. If the watch runs too slowly, a (price-reducing) overhaul can compensate for the flaw. We are currently observing a trend towards traditional and mechanical watches. A person of flesh and blood has breathed a soul into them. It is not without reason that renowned watch manufacturers such asTudor,Tag Heuer,Zenithrevived their own watch movement factories that had been shut down in the 1970s - during the so-called quartz crisis. Or they founded new ones, as in the case of the traditional watch brand Chopard. Nobody chooses a vintage watch purely for practical or rational reasons. A luxury wristwatch is not just a timepiece. The vintage treasure has other values, is a status symbol, a sign of a refined lifestyle and the ability to pamper oneself. We see historical or vintage watches as an everlasting part of history and agree with August the Strong, King of Saxony, who collected a wealth of outstanding watches in his "cabinet of curiosities" that have far outlived his time.
Selling used watches
Do you want to part with a luxury watch because you have developed other brand preferences? An heirloom that has come your way does not suit your taste? Do you want to expand your collection with other brands? HORANDO organizes the entire sales process - from the offer, authenticity check, preparation to marketing and sale. We present your beautiful objects appropriately in our highly developed and popular online shop, in our business premises in downtown Bamberg and on the platform of our global partner Chrono24. Do you want to know more?Here you can find further information. HORANDO not only paves the way for you to purchase outstanding branded luxury watches first hand. You also benefit from a constantly updated selection of vintage watches in impeccable condition from different decades. High expertise and technical background, seriousness and professional business practices and comprehensive service strictly distinguish us from purely intermediary watch platforms.
