Who cares I'm already late

luxury watches/rolex/The Rolex Milgauss collection is one of the more inconspicuous series from the Swiss manufacturer and is certainly less interesting for most collectors than an Explorer , Submariner or GMT-Master II . Nevertheless, the Milgauss also has its fans, all of whom are probably dying to own a particular model: "Who cares I'm already late?" We have compiled the most important information about this very special Milgauss watch and explain who is behind this unusual creation.

Rolex Milgauss: Precise, chic and durable

First, let's take a moment to talk about the classic Rolex Milgauss models. The watch was first launched in 1954, was taken out of production in 1988 and was finally relaunched in 2008. In 2023, Rolex announced that production would stop again.

The Rolex Milgauss is known above all for its high resistance to magnetic fields: as the name of the collection reflects, it can withstand up to 1,000 gauss. In addition, it is water-resistant to 100 meters. Also worth mentioning is the 48-hour power reserve of the extremely precise 3135 caliber.

Made from the highest quality, corrosion-resistant stainless steel, the Milgauss impresses with its timeless, elegant exterior, at the centre of which is a white, blue, green or black dial, depending on the version.

“Who cares I’m already late” – Colette x MAD Paris x Rolex

The Rolex “Who cares I'm already late” is a watch that was created as a result of a collaboration between the former Parisian cult boutique Colette and MAD Paris. It is a Milgauss with a very special look, which is very different from the well-known Milgauss watches in terms of appearance. Only five examples were produced in total, which makes the Rolex “Who Cares” edition an extremely rare timepiece. Anyone who had the chance to get their hands on one of the rare watches had to spend 18,200 US dollars.

the Rolex “Who cares I'm already late”: The watch for lovers of the extraordinary

Connoisseurs of the Colette boutique can tell the origin of the special Milgauss at first glance. The upper third of the dial features the inscription "Who cares I'm already late" in the typical Colette font and in royal blue or red. Above this is the Rolex crown , also in blue or red.

Instead of the usual distribution of numbers along the edge of the dial, the numbers on the "Who Cares" Rolex are collected in the lower half of the dial. Not in an orderly fashion, mind you, but in a wild jumble - it doesn't get much more unusual than that! Another visual highlight: the lightning-shaped hand, which already attracted attention on earlier Milgauss watches.

“Who cares I'm already late” – Rolex Milgauss meets Colette and MAD Paris

The Rolex Milgauss "Who cares I'm already late" is the result of a collaboration between the Colette boutique and MAD Paris and is incomparably extraordinary. The design - in addition to the catchy name - makes it absolutely clear: the "Who cares I'm already late" is not about precisely reading the time. The watch is a statement, a creative deviation from the norm and a rare collector's item that certainly won't suit everyone's taste.