Met Gala 2023: Roger Federer presents the Rolex Perpetual 1908

The Met Gala is a huge spectacle that attracts attention every year. The focus of the event is not least on the celebrities in attendance with their extravagant outfits. In addition to unusual gowns, elegant suits, eye-catching hats and outrageously expensive bags, observers' eyes tend to wander to the watches that accompany the stars on their wrists onto the red carpet. When it comes to timepieces, it was Roger Federer in particular who made a name for himself this year.

Roger Federer and the Rolex: A real highlight of the Met Gala

The former tennis pro from Switzerland attended the Met Gala 2023 not "only" as a close friend of fashion icon Anna Wintour, but also acted as host of the traditional charity event. So it's no wonder that many eyes were on him that evening. Federer opted for a thoroughly elegant look in terms of outfit: He appeared on the scene in a classic black tuxedo with a bow tie and sunglasses, which would hardly have made headlines if it hadn't been for a very special accessory at his side.

Federer wore a Rolex Perpetual 1908 and sparked pure excitement among pretty much every watch fan. This luxury watch is a brand new model from the renowned Swiss watch brand. So new that Federer was actually the first man to be able to present it to the public on his wrist. The white gold watch with a black dial perfectly completed the tennis legend's outfit and underlined its timelessly elegant character.

Rolex Perpetual 1908: Stylish dress watch in strong design versions

Anyone who is not familiar with the world of watches may wonder what is so special about Federer's appearance with the Rolex Perpetual 1908. Well, that is easy to explain: The Perpetual 1908 is the first new product that Rolex has brought to market after years of waiting. The watch brand last released a completely new watch in 2012. Connoisseurs of the scene, collectors and Rolex fans have therefore waited a long time to finally see a new Rolex model. There was great joy when the watch giant announced the Perpetual 1908 at this year's Watches & Wonders and Federer publicly showed off the eagerly awaited watch.

The Perpetual 1908 is a classy dress watch that pays homage to the patenting of the Rolex brand name in 1908. It also includes some design elements that link it to the first Rolex with a Perpetual engine, which appeared in 1931. Thus, although the Perpetual 1908 is brand new, it is already firmly embedded in Rolex's unparalleled company history.

The wristwatch, whose debut at the Met Gala was more than successful, is made in various attractive versions. Federer chose the white gold model with a "deep black" dial. The Perpetual 1908 is also available in chic yellow gold and optionally with a bright "deep white" dial.

Perpetual 1908 as a perfect addition to the Rolex range

It is no surprise that demand for the Rolex Perpetual 1908 is already huge. After the coveted Rolex Cellini was discontinued, there was a gap in the brand's product portfolio. The new Perpetual is an elegant, traditional dress watch that appeals to a wide range of customers who want a quality watch with an extremely elegant look.