The Watches of the Stars 2021

Whether on the red carpet, in film and television or on social media: celebrities like to put themselves in the spotlight and show not only what they can do, but also what they have and, above all, what they wear. While most fans and viewers first pay attention to the luxurious dress, the chic suit or the extravagant hairstyle, the gaze of watch lovers almost automatically wanders to the wrist of the celebrities.

And rightly so: the stars love their watches and will continue to show off exciting models in 2021. It is not uncommon for these to be watches that outshine any designer dress - at least in the eyes of a connoisseur. We present the watch trends of the stars in 2021, from real classics to rare luxury pieces.

Actors and their watches: Popular models in front of the camera and in private

Actors show off their watches in films and TV shows as well as in private snapshots. Sometimes they do this seemingly casually and perhaps even by accident, but often they act as brand ambassadors and thus cooperate with the manufacturers of the products. As brand ambassadors, they show off timepieces at public appearances and do their best to make them shine in the best light.

This is what the American actor Jake Gyllenhaal does, for example, and he was even used as the advertising face for the Santos de Cartier campaign. Nicholas Hoult, who you may know from “X-Men”, plays in the Jaeger-LeCoultre team (just like Benedict Cumberbatch and Amanda Seyfried) and has published stylish pictures of himself adorning himself with the Jaeger-LeCoultre Master Ultra Thin Moon .

Things get really high-profile with John Travolta and Breitling watches : The legendary actor is a Breitling brand ambassador and likes to show off his Breitling Navitimer 01, for example.

Bradley Cooper, known from "The Hangover" and "A Star is Born", is similarly committed to advancing his long-term collaboration with IWC - the brand that Cate Blanchett also stands behind. And film stars Daniel Craig, George Clooney and Nicole Kidman are also among the watch brand ambassadors from film and television: all three actors represent the world-famous Omega brand.

Which watches do the stars of the sports world wear?

In tennis, football, among runners and in racing: watches are highly valued by the stars of the world of sport and here too we find brand ambassadors who enthusiastically promote first-class chronometers. Usain Bolt, whose Olympic best performances in the sprint are unforgettable, teamed up with Hublot in 2010 and was honored by "his" brand in 2016 - just in time for the Olympic Games - with two special models dedicated to him (Ceramic Usain Bolt and Yellow Gold Usain Bolt).

Steffi Graf, tennis legend and 22-time Grand Slam winner, has been the face of Longines for years and football star David Beckham's tattooed wrists adorn Tudor watches.

And yes, even golf fans can easily find inspiration when it comes to watches: The English golf professional Tommy Fleetwood is one of the prominent supporters of the Swiss watch brand TAG Heuer and can be seen wearing, among other things, the TAG Heuer Connected model - of course in the Golfer Edition.

Celebrities from the music industry rely on these watches

Both musicians and models are among the top role models when it comes to the hottest watches of 2021. Anyone who has followed Tudor's BornToDare campaign knows, for example, that none other than Lady Gaga herself is the face of the collection. The US singer, songwriter and producer Pharrell Williams, who has a penchant for luxury watches, even developed his own model with the Richard Mille label: The RM-52-05 Tourbillon Pharrell Williams reflects the world-famous musical all-rounder's fascination with the vastness of space and is anything but "run-of-the-mill".

Are you mainly interested in watches worn by German musicians? We can help you with that too: We have the Fantastischen Vier, the blessed hip-hop pioneers from Stuttgart, to thank for the Chronoswiss Timemaster special edition in 2014, which they designed together with the label. Since then, several other collaborations have come about between the Fantas and Chronoswiss - the Stuttgart guys seem to be staying true to their watch brand, probably also in 2021.

The watches of the models 2021

Watch lovers who watch the catwalks and fashion shows of the world can draw inspiration from Adriana Lima and Franziska Knuppe for IWC and from Bar Rafaeli, Hublot's first female brand ambassador. The three successful models are enthusiastic watch wearers and, due to their profession, have a particularly good knack for presenting the timepieces in a stylish and eye-catching way in photos and at live events.

Trend: Celebrities present their watches on Instagram

Being present on Instagram is an absolute must for most stars. They use the social media to provide their followers with pictures and short videos, gain new fans and also advertise watches that they particularly like. One post from 2021 has twice the portion of timepieces ready: Bastian Schweinsteiger ( IWC, Portugieser Tourbillon ) and his wife Ana Ivanovic (Rolex, Rolex Daytona in stainless steel) are sitting together in a restaurant, although in this photo at least, it is not food but watches that are presented on the table. In private, online published pictures of the actor Elyas M'Barek, who shone in “Fack ju Göhte”, for example, we discover the IWC Mark XVIII - no wonder, after all, M'Barek is the brand ambassador for the renowned label.

Want another example? Rapper Drake constantly posts pictures of himself proudly wearing the Rolex Day-Date in yellow gold or other pieces from the label on his wrist. The list of stars who showcase watches on social media could probably go on forever. Here are some more examples:

• Heiner Lauterbach with the Rolex Oyster Perpetual Submariner Date

• Jérôme Boateng with the Sky Dweller from Rolex

• Jimi Blue Ochsenknecht with the Rolex Datejust

• Kai Pflaume with the Louis Vuitton drum

Status symbol, statement, stylish accessory: watches as multi-talents and favorite pieces in the spotlight

Yes, the celebrities and their watches: some show them off as a status symbol, others want to make a statement with them, and still others simply wear them as a stylish accessory to an expensive outfit. The year 2021 is still young: So we can look forward to seeing which chronometer favorites the stars will draw our attention to over the course of the year.