James Bond's new watch in "No Time to Die"

Nov 6, 2021by Philipp Mayrhofer
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James Bond is back. The new 007 film, entitled "No Time to Die", has recently been filling cinemas across Germany. In addition to his sharp mind and agility, the secret agent is also distinguished by his noble taste. He not only demonstrates this in terms of good food, fine drinks, fast cars and beautiful women; his choice of watches has also delighted fans all over the world for decades. Below we present the new Bond watch and its special features.

James Bond and OMEGA

Anyone who has already read our article "James Bond and his wristwatches " will know which watch models have accompanied the double-zero agent over the last half century. One thing is striking: Bond has been wearing OMEGA for 25 years now. Pierce Brosnan started in 1995 with his Seamaster Professional with automatic caliber. Since then, Bond has been played by various actors, but the OMEGA has remained by his side.

Since Daniel Craig's first appearance in Casino Royale in 2006, Bond has worn models from the Seamaster series . These include the Seamaster Professional, the Seamaster Planet Ocean and the Seamaster Diver. From the perspective of the current President and CEO of OMEGA, Raynald Aeschlimann, the double-zero agent and the Swiss watch manufacturer are a perfect match. Both stand for exclusivity, a spirit of adventure and excellent precision. The relationship between James Bond and his watches is well known. After all, Bond's watches often play an important role in the film.

The important role of the secret weapon OMEGA

In Goldeneye (1995), Pierce Brosnan used the special function of his OMEGA Seamaster 300M DIVER QUARTZ to defuse limpet mines. In the following Bond film, Tomorrow Never Dies (1997), Bond also wears an OMEGA that was modified by the Chinese secret service and thus serves as his secret weapon. In 1999, in The World Is Not Enough, James Bond activates LEDs on the dial of his SEAMASTER to light up the inside of his inflatable ski jacket and is thus able to be rescued from an avalanche. Brosnan also uses his OMEGA in his last mission and triggers a life-saving explosion by turning the helium valve. We won't reveal what role the secret agent's watch plays in the current film - but it is definitely a secret weapon again.

Characteristics of the new 007 OMEGA Seamaster

For the fifth and final film starring Daniel Craig, the Swiss watch manufacturer has created a very special model. While previous Bond models mostly come from the OMEGA core collection, the new Bond watch is an original creation with a neo-vintage look. The James Bond watch is a special variant of the OMEGA diving watch. The 42 mm Seamaster Diver 300M made of solid titanium has a robust, military, agile flair. Made of solid titanium, the 007 version comes with a bezel and dial made of brown aluminum. The luminous material used supports the vintage style.

The model is available with either a titanium mesh bracelet or a NATO bracelet in dark brown, grey and beige. If you can't decide, it's cheaper to buy the model with a titanium bracelet and the NATO bracelet as an add-on. OMEGA's attention to detail is also evident on the back of the case. Various engraved number codes are reminiscent of military watches and are intended to reflect Bond's military experience. While "0552" is a code for Navy personnel, the numbers "923 7697" refer to the embossing of military diving watches. The letter "A" makes it clear that the watch has a screw-down crown. The year "62" was engraved to represent the first Bond film and the number 007 is Bond's agent number.

Surprisingly, the new model is not a limited edition. From now on, the model will be integrated into the iconic OMEGA collection and will be available worldwide from February.

Personal finishing touches by Daniel Craig

Craig, who was recently made an honorary commander in the Royal Navy, is said to have had a significant influence on the design. The actor provided inspirational input and told OMEGA about the stylistic features he wanted. The watchmaker then implemented them. "What the makers at OMEGA have come up with really goes beyond what I had in mind," Daniel Craig recently admitted at the film premiere of the current Bond film in Los Angeles, describing the watch as an incredibly light, yet robust and very wearable model with "vintage quality".

The watch's low weight was one of the key goals when designing it. When designing the watch, the team decided that a military man like 007 needed a very light watch and designed the edition specifically with 007's needs in mind. Vintage nuances and colors were also intended to give the watch a unique appearance that reflects the secret agent's classic excellent taste.

As Craig explained in LA, he had already tried to incorporate his OMEGA watches more into the scenes in previous films. For example, during the filming of Casino Royale, he suggested using his Bond watch at the time, the Seamaster Planet Ocean (Ref. 2900.50.91), to knock out an opponent. Although his plan was not implemented during filming, Daniel Craig revealed with a mischievous grin at the current film premiere that he still thinks his idea is very suitable for demonstrating the robustness of the OMEGA models.

Despite the reduced case thickness, which is responsible for the lightness of the watch, the OMEGA model maintains its water resistance to a depth of at least 300 metres. The certified 300m water resistance offers a 100% guarantee; in fact, the effective water resistance of the model is said to be 425 m. Even if the helium escape valve is not screwed tight before diving, contrary to the recommended use, the watch remains water resistant to 50 m. The watch is powered by an OMEGA cal. 8806 movement rated as a Master Chronometer with a coaxial escapement and 55-hour power reserve. The dial without a date display underlines the utilitarian, military-inspired look of the watch. The extremely light, comfortable and robust model is delivered in a watch roll made of water-repellent, waxed cotton and nubuck leather. The design of the case is reminiscent of Barbour jackets and comes from the British Millerain company.

This is what the watch from “No Time to Die” costs

The recommended retail price for a model with a NATO strap is €6,950. If you want to equip the model with a Milanese strap, you will pay €7,900 for the version. The price of the James Bond model is justified by the movement, which is certified as a “Master Chronometer”, and the generally rising prices in the luxury watch sector.

Daniel Craig's glorious departure as James Bond

Although Daniel Craig appears as James Bond for the last time in "No Time to Die", the film star's farewell was pompous. Craig was not only in the spotlight at the film premiere in LA. The iconic agent was also celebrated at the event organized by OMEGA in New York to celebrate the latest James Bond watch. The new Seamaster Diver 300M 007 Edition was presented at "The Top of the Standard" and both the Bond actor and the producers Michael G. Wilson and Barbara Broccoli were in attendance.

Über den Autor

Authors | Philipp Mayrhofer

Authors | Philipp Mayrhofer

Hello, my name is Philipp. My first contact with luxury watches actually came through YouTube and the many watch reviews that you can see there. This has enabled me to acquire extensive knowledge about watches.
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