Rolex Datejust 36

They're never forgotten, either. But perhaps the difference is that it is extremely likely that you will be happy with a Rolex for the rest of your life. It seems to be ageless, always with a fresh promising smile on the charming bezel. The noble beauty from Geneva/Bienne, Switzerland has been making the hearts of all those who consider style a life principle beat faster for 100 years. How did this nimbus come about, and how does it explain that the Rolex Datejust and its many, many sisters now play a major role in watch purchases online?

A Rolex is a Rolex is a Rolex?

Rolex collects superlatives. Style icon, market leader in luxury watches, epitome of a timeless luxury wristwatch, pioneer in the production of date displays and the cyclone magnifier, precision in pure culture. Today, Rolex is considered the brand with the highest recognition value - especially the Rolex Datejust has been working on the brand's nimbus since 1945. It was the first watch to bear the company name in the dial, from 1940 with the distinctive five-pointed crown. All the major namesakes - Oyster Perpetual Datejust, Submariner, Yachtmaster, GMT Master II and, last but not least, the legendary Rolex Chronograph "Daytona" - are highly sought after among collectors. However, Rolex is also the most copied brand name in the world. In addition to the 700,000 authentic Rolex luxury watches that the manufacturer sells all over the world every year, there is a number of pirated watches that is difficult to estimate. Connoisseurs know how to distinguish a genuine Rolex from what dubious street vendors conjure out of their pockets in an alleyway in Singapore or Hong Kong. The decisive criterion when buying watches on the internet, especially luxury watches with a high material and emotional value, is trust and again trust in the supplier's sense of responsibility. HORANDO knows what buyers of luxury watches, vintage chronographs and exclusive timepieces expect. Our focus is first and foremost on customer satisfaction and ethics. We want you to be unreservedly happy with your Rolex. Buying watches online is all about sustainability, brand loyalty and substance.

A glance at the Rolex history is always worthwhile

It is of course the technical finesse, the masterly workmanship, the noble design that fascinate us about a Rolex. But even more than the technical details, it is the stories that surround this luxury watch - and have done so from the very beginning. What is the archetype of a hero in the movies applies to the Rolex Oyster Datejust in the realm of wristwatches. It does not seek quick, short-term attention and defies every trend. It self-confidently insists on its unmistakable aesthetic hallmarks, which are transferred to its wearers all by themselves. Rolex wearers are identified with the character traits of their wristwatch. Rarely has the aura of a brand merged so smoothly with the perception experienced by its wearers. Wristwatch features that are familiar to us today were almost revolutionary in the year the Oyster Datejust was born. Back in 1926, Rolex launched the uniquely robust Oyster case, the first water-resistant watch, and got the blood of its competitors boiling. Inside the hermetically sealed steel case, the movement rests like in the womb of an oyster, protected from all conceivable environmental influences. The Oyster Perpetual Datejust went one step further, becoming the world's first self-winding wristwatch to boast a waterproof chronometer function and an automatically changing date display. Rolex founder Hans Wilsdorf introduced the distinctive cyclone magnifier with the Oyster Perpetual Datejust. It makes the date, which is placed at the 3 o'clock position, precisely readable in the viewing window, magnified two and a half times, in any situation. Since 1955, the Datejust's date display has adjusted to the new date within milliseconds of the stroke of midnight.